Obama Flip-Flops; Decides Not To Be Putz After All

Everything we hear from the McCain camp on Obama's funding reversal is just a mixture of sour grapes and fear. They know that by opting out of public financing, Obama will have the option of carpet-bombing McCain in the general--as a look at Obama's first ad buy clearly demonstrates.

On the ABC roundtable this week, Matt Dowd tries to make the case that this move will tarnish the Obama brand, and he won't get that much extra juice out of it anyway--Obama would find it difficult to spend the extra moolah during the general. Roberts counters that Obama spends his money very wisely, on a state-of-the-art ground game. Donaldson and Dowd retort that in the states where Obama outspent Hillary...he lost.

That's true, but Donaldson and Down miss the point. In his recent massive ad buy, Obama is targeting states he knows he won't win. I mean, really--Alaska? But as he did with Hillary, Obama can use his money to engage McCain everywhere, and bleed him dry. By opting out of public financing, Obama will have the luxury of forcing McCain to compete in states that should be safely red.

At some point during this exchange, Stephanapoulous notes that Brazile has been very quiet. He calls her out, and she nails it:

"I'm sitting here laughing at people who think that Senator Obama will be harmed by going outside the system."

On the other hand, Dowd makes the most succinct and incisive formulation of the general I've heard so far:

"This is an election that Barack Obama could lose....but John McCain can't win."

Exactly.